Nico Carbonaro
We wanted to show the world what was on the mind of the LGBTQ+ community and its allies at a critical moment in time: during the first pride month of Trump's presidency.

SHOW UP FOR PRIDE

Interactive Documentary Series & Action Campaign

For the first Pride month of the Trump presidency, we set out to show the world what was on the mind of the LGBTQ+ community and its allies, and inspire people to show up at Pride parades around the country to pledge their support.

We crisscrossed America, meeting people and making 40 short films in five weeks, centered around the question: ‘Why do you show up for Pride?’. We found stories on a Tuesday, Traveled on a Thursday, shot over the weekend, edited finished pieces by

We crisscrossed America, meeting people and making 40 short films in five weeks, centered around the question: ‘Why do you show up for Pride?’. We found stories on a Tuesday, Traveled on a Thursday, shot over the weekend, edited finished pieces by Monday, launched and then did it all over again. We never slept.

In the process, we heard from some incredible people in Alabama, Hawaii, Texas, New York, California, and Kansas who are pushing progress forward inside their communities, even while they might face resistance from outside.

Lily’s Story Birmingham, Alabama In a town where she still struggles to find her place, Lily helps bring together Queer kids to celebrate a prom made just for them. Dir. Matt Wolf

Lily’s Story

Birmingham, Alabama

In a town where she still struggles
to find her place, Lily helps bring together
Queer kids to celebrate a prom
made just for them.

Dir. Matt Wolf

Michael’s Story New York, New York After fleeing Nigeria following a brutal attack, Michael found refuge and community in New York. Dir. Matt Wolf

Michael’s Story

New York, New York

After fleeing Nigeria following a
brutal attack, Michael found refuge
and community in New York.

Dir. Matt Wolf

Stacey’s Story Hilo, Hawai’i Stacey’s role as a Mahu -- or third gender -- in Hawai’ian society, gives her a unique responsibility to connect her people with their culture. Dir. Nico Carbonaro

Stacey’s Story

Hilo, Hawai’i

Stacey’s role as a Mahu -- or third gender --
in Hawai’ian society, gives her a unique responsibility
to connect her people with their culture.

Dir. Nico Carbonaro

Kristi’s Story Wichita, KS Running Wichita’s only LGBT newspaper for 27 years, Kristi Parker has helped bolster an entire community. Dir. Nico Carbonaro

Kristi’s Story

Wichita, KS

Running Wichita’s only LGBT newspaper
for 27 years, Kristi Parker has helped bolster
an entire community.

Dir. Nico Carbonaro

As a complement to the stories, we partnered with GLAAD to design a portal to help people find the Pride parades nearest to them, encouraging them to show up, watch, or even march.

As a complement to the stories, we partnered with GLAAD to design a portal to help people find the Pride parades nearest to them, encouraging them to show up, watch, or even march.

Recognition Awwwards — Site of the Day FWA — Site of the Day Webbys — People's Voice (Web: Corporate Social Responsibility) Official Google Blog — Pride 2017: Show Love, Show Progress, #ShowUp Project Credits Creative Directors & Showrunn

Recognition

Awwwards — Site of the Day
FWA — Site of the Day
Webbys — People's Voice (Web: Corporate Social Responsibility)
Official Google Blog — Pride 2017: Show Love, Show Progress, #ShowUp

Project Credits

Creative Directors & Showrunners: Nico Carbonaro & Colleen Harlan
Creative Team: Andy Dao & Sha Nguyen
Research Team: Von Diaz, Luis Gallo, Daniel Sitts
Directors: Matt Wolf, Arianna LaPenne, Gandja Monteiro, Nico Carbonaro
Executive Producer: Patrick Marzullo
Interactive & Production: Stink Studios